Tools for independent tire shops

Run the numbers.
Run the shop.

Practical Excel and Google Sheets tools for independent tire shop owners. Price every tire for real margin, quote faster at the counter, and see where the money goes.

  • Google Sheets + Excel
  • One-time price
  • No subscription
  • Instant download
Tire Pricing & Margin Calculator cover: a spreadsheet kit for Google Sheets and Excel, $29 one-time. It shows the Quick Quote tab with an out-the-door breakdown and the profit on the job.

What Tire Shop Playbook is

Shop-floor tools for the five parts of the job

Tire Shop Playbook is a resource for independent tire shop owners. It covers pricing, inventory, training, hiring and operations through practical Excel and Google Sheets tools and plain-English guides. No software to learn and no monthly bill. Type in your numbers and your shop makes the call.

  • Available now

    Pricing

    Out-the-door quotes, real margin on every tire, and price lists that hit your target.

  • Available now

    Inventory

    Read every DOT date code, sell the oldest tires first and see the cash tied up in aged stock.

  • Available now

    Training & safety

    A written bay SOP, daily lift checks and a new-hire safety sign-off, plus 10 training modules with sign-offs in the Tech Hiring & Training Kit.

  • Available now

    Hiring

    Find, vet and bring on techs with a clear, repeatable process: the Tech Hiring Kit ($39) or the Tech Hiring & Training Kit ($79).

  • Available now

    Operations

    Estimates, work orders and invoices, a customer-supplied tire procedure, and a seasonal marketing plan.

Available now · Spreadsheet kit

Tire Pricing & Margin Calculator

Enter your shop's numbers once. After that, type a tire cost and get a full out-the-door quote with your profit, before you hand the customer a number.

  • Out-the-door quotes in seconds. Tire cost, quantity and a few Yes/No picks (TPMS kit, road hazard, alignment, paid by card) give you the total and the price per tire.
  • Real profit $ and margin % on every job. See both margin and markup, plus the minimum tire price that still hits your target margin.
  • 50-size price list builder. Paste sizes and costs, get sell prices at your target margin, rounded the way you like, with set-of-4 installed pricing.
  • Margin check. Paste cost and current sell price. Each tire is flagged green, yellow or red against your target and minimum.

Works in Google Sheets and Excel. No macros, no add-ons. Includes a Quick Start Guide (PDF) and example data you replace with your own.

$29 One-time · Instant download

Refunds: All sales are final. If a file doesn't work, email hello@tireshopplaybook.com and we'll make it right.

Markup is not margin

A 30% markup is a 23.1% margin

Tire cost
$100.00
Marked up 30%
+ $30.00
Sell price
$130.00
Margin ($30 ÷ $130)
23.1%

Price on markup and call it margin, and every ticket comes up short of the number you planned. The calculator shows both side by side.

The Price List Builder tab: tire sizes and costs in yellow input cells, with sell price, profit per tire, margin %, markup % and set-of-4 installed prices calculated.
Price List Builder tab, with example data.

Free: the one-page Tire Markup Cheat Sheet (PDF). Margin vs. markup table and an add-on fees checklist. No email needed.

The Playbook kits

More kits for the counter and the bays

Covers of the five kits in the Core Bundle

Bundle · 5 kits

Core Bundle

Five shop tools in one purchase: pricing, inventory age, customer-supplied installs, estimates and invoices, and seasonal marketing.

$113 if bought one at a time. $79 for all five.

What's in the bundle · The SOP & Safety Checklists are sold separately.

In the works

Coming soon

  • Coming soon

    Tire Shop Operations Workbook

    Day-to-day shop numbers and routines in one workbook, built for Google Sheets and Excel.

  • Available now

    Tech Hiring & Training Kit

    Hire techs with a clear process, then train them with checklists that match how your shop works. $79, or the Tech Hiring Kit on its own for $39.

  • Coming soon

    Printed shop signage

    Signs, banners and counter pieces for the showroom and the bays.

We release a kit when it's finished and tested, not before. No preorders. Want a heads-up? Email hello@tireshopplaybook.com.

Our mission

Our goal: the practical reference every independent tire shop keeps on the counter.

Who we are

Tire Shop Playbook is built by people who work in the tire business every day, supplying independent shops. Every tool comes from real counter and bay problems, not theory.